Site Launch
April 21, 1999
FOR IMMEDIATE RELEASE April 21, 1999 Contact: Donna Boyle (804) 343-0733 (888) 804-8991 or Amy Loeper (804) 379-9080 (877) 88-FPLAN
Online Tool Allows Historical Analysis and Direct Interaction Between Financial Advisor and Client
RICHMOND, Va. – FinancialPlanAuditors.com (located on the web at www.fplanauditors.com) today introduced the first in a series of investment planning tools designed to allow financial advisors and clients to get online together and simultaneously review the validity of financial plans. The system tests an investment plan using the actual history of the market, and accounts for the “timing risk” associated with deposits, withdrawals and the variability of annual returns.
“Our vision is to be the place where investment advisors and investors meet on the net. In the past, they have had no way to quickly see the impact when they changed one of the variables in an existing plan,” says Amy Greene Loeper, FinancialPlanAuditors.com president and CEO. “Now, they can take advantage of the Internet and test out the plan in real time. They get the results immediately, plus their review is based on the most sophisticated methodology available today.”
Using fplanauditors.com, a financial advisor can call or meet with a client, then both can go online and plug the variables of the client’s individual plan into the program. Once the review is complete, each will be able to see the projected results on their own computer screens. If they aren’t satisfied with those figures, then they can change a variable – such as retirement age – and see the impact of the change immediately.
The historical audit capabilities of fplanauditors.com are based on actual market performance figures dating back to 1926. The system’s patent pending technology allows users to see how year-by-year variations in the market can dramatically affect their outcomes. It also gives investors the capability to see exactly how investment decisions they make during the course of their plan might impact the future.
“Traditional plans use one return that is repeatedly applied and assumed to be achieved each year,” says Rex P. Macey, FinancialPlanAuditors.com vice president and director of research. “Our approach offers a ‘reality check.’ It projects variable returns within the time frame of the plan, and assumes there will also be ‘timing risks’ when people deposit and withdraw their funds.”
FinancialPlanAuditors.com is offering fplanauditors.com free on its web site – www.fplanauditors.com – as an incentive for financial advisors and brokers to test the product and join its network of financial services providers. Professional investment advisors who register on the site may list their names and contact information in a directory available to all site users. FinancialPlanAuditors.com plans to begin offering other online financial planning tools next year as add-ons to the basic product.
“We believe fplanauditors.com will give investment advisors a strong advantage in a very competitive marketplace,” Loeper says. “We see our mission as unlocking the power of the Internet for the financial advisory industry. With our product, they can respond to market pressure to interact online with their clients, and use it to reinforce the professionalism and reliability of investment planning. We foresee fplanauditors.com as a vital supplement to traditional financial planning tools.”
Based in Richmond, FinancialPlanAuditors.com is a privately held company formed in
January, 1999, to develop and market online tools for financial advisors. The company’s officers and directors are Amy Greene Loeper, Rex P. Macey, David B. Loeper, Joseph J. Valorose, Michael Edesess and Leonard Reinhart.
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