For Immediate Release 

Financeware.com Celebrates Its First Anniversary; Total Assets Input on Site Nears $4 Billion

RICHMOND, Va. April 3, 2000 – Financeware.com (www.financeware.com) today announced that after one year online, its Web site has had more than 3.5 million hits with assets input on the company’s FinancialPlanAuditors.com tool nearing $4 billion. A tremendous surge in users occurred during Q1 2000 as a result of an expanded suite of financial planning tools on the Financeware.com site and national media attention that includes a Best of the Web designation by Forbes magazine for FinancialPlanAuditors.com (www.financialplanauditors.com), Financeware’s flagship product. 

“Our statistics show that both advisors and individuals like what they see on our site,” said David Loeper, president and CEO of Financeware.com. “Last quarter alone, we had more than one million hits and the average user session length is up to almost 36 minutes -- a 48 percent increase from our 1999 user session numbers.”

In addition, Financeware.com has seen a surge in registered users. The number of new clients using advisors on the site last quarter is up 254 percent from Q4 1999. New clients without advisors are up 313 percent and the number of registered advisors increased almost 18 percent. As a result, Financeware.com averaged $10 million a day in new assets input on the FinancialPlanAuditors.com site during Q1 2000.

“The success of our site is testament to the fact that people increasingly want to use the Internet to manage their finances, and they recognize the importance of testing and monitoring their financial plans using the most advanced technology available,” said Loeper. “While Financeware.com does have a number of do-it-yourself investors, most of our users want to work with a professional financial advisor, and Financeware.com is the perfect platform for them. Those investors who are currently using an advisor can sign their advisor up for free and those who are looking for an advisor can access the Financeware.com Advisor Directory for a list of advisors by city, state, region or firm.”

Investors currently using the Financeware.com site without an investment advisor average investable assets of $672,000 while clients working with advisors on the site average over $1 million in investable assets.


Based in Richmond, Va., Financeware.com is a privately held company formed to develop and market online financial planning tools for professional financial advisors and their clients. 

Contact: 
Shannon Jackson                                                  Amy Loeper 
Shannon Jackson Public Relations                         Financeware.com
(804) 343-3608                                                   (804) 644-4711 

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