For Immediate Release


FinancialPlanAuditors.com Announces the First Internet-based Financial Plan Monitoring Tool

RICHMOND, Va., December 15, 1999 - FinancialPlanAuditors.com, LLC announced today the expansion of services available on their Web site http://www.FinancialPlanAuditors.com. The site, the first and only financial planning tool to date that allows investors and financial advisors to work together over the Internet to create or modify their financial plans, now has a status reporting feature that enhances the advisor-client relationship beyond anything else available in the financial industry. 

“For the first time in the financial services industry, there is now a reporting tool that illustrates for the advisor the likelihood of a client achieving his or her lifetime financial goals. This approach is much more beneficial to the client than simply assessing quarterly performance using account and comparative index performance,” said David Loeper, chairman and CEO of FinancialPlanAuditors.com. “After all, most people’s lives are fluid – incomes vary, expenses fluctuate, financial goals change. These are compelling factors that make the frequent monitoring and updating of financial plans crucial to ensuring the client’s long-term financial security. Our Web-enabled technology facilitates this process for both the client and advisor.”

Traditionally, financial plans have been updated every three to five years, or upon a significant life change, but now, the FinancialPlanAuditors.com site allows financial advisors and their clients to update and monitor a financial plan at their convenience. The site makes it possible for financial advisors to illustrate in real-time, how market changes may have affected the client’s financial plan. The historical audit capabilities of FinancialPlanAuditors.com are based on actual market performance figures dating back to 1926. The system’s patent-pending technology allows users to see how year-by-year variations in the market can dramatically affect their outcomes. The system also accounts for the “timing risk” associated with deposits, withdrawals and the variability of annual returns.

“Our site is revolutionizing how advisors interact with clients,” said Loeper. “FinancialPlanAuditors.com has unlocked the power of planning software, typically reserved for the financial advisor workstation, and put it on the Internet in a form that provides simultaneous access by the advisor and investor – the response from both groups has been extremely positive.”

Since its April 1999 beta-launch, the FinancialPlanAuditors.com Web site has had approximately 2.5 million hits and more than 4,800 financial advisors have registered to use the site. In addition, FinancialPlanAuditors.com has introduced a joint Web site with the Institute for Certified Investment Management Consultants (ICIMC) and has formed an alliance with the International Association for Financial Planning (IAFP).

Based in Richmond, Va., FinancialPlanAuditors.com is a privately held company formed in January 1999, to develop and market online tools for financial advisors.

Contact: Shannon Jackson (804) 343-3608                                 Amy Loeper (804) 644-4711

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