For Immediate Release


FINANCIALPLANAUDITORS.COM ANNOUNCES NEW DIRECTORS, DISTRIBUTION ALLIANCE WITH LEADING INVESTMENT ADVISORY FIRM

Richmond, VA – FinancialPlanAuditors.com (www.financialplanauditors.com), the cyber-company recently launched to provide interactive online financial planning capabilities for financial advisors and their clients, today announced the addition of two directors, Leonard A. Reinhart and Michael Edesess, Ph.D., to its board.

Both men are senior executives with Lockwood Financial Group, an industry-leading provider of investment research and advisory services to independent financial advisors. Mr. Reinhart, whose 20-year career includes tenure as president of a major wirehouse consulting division as well as the founding of Lockwood, serves as chairman and CEO of the Malvern, PA based firm. Dr. Edesess, who has 26 years experience in the financial industry, is Lockwood’s chief economist.

In addition to serving as directors, Mr. Reinhart and Dr. Edesess have agreed to assist in linking the new website to Lockwood’s extensive network of independent financial advisors. For this assistance, Lockwood has acquired an equity holding in the new company.

Mr. Reinhart expressed his support of the online service. “Lockwood is focused on the advisory needs of individual investors,” he said. “We address the questions that are critical to individuals, and the primary question for an individual investor is ‘Will I have enough money for the financial goals I have set?’ The interactive capability of FinancialPlanAuditors.com is unique, and the concept of historical back-testing is a great fit with our goal-oriented approach.” FinancialPlanAuditors.com can test a proposed investment plan using the history of the market and accounting for cash flow events such as deposits, withdrawals and the variability of returns.

Amy Greene Loeper, FinancialPlanAuditors.com president and CEO, was also enthusiastic about the new directors and the distribution alliance. “Len and Mike bring an enormous amount of experience to our Board,” she stated. “In addition, working with Lockwood offers an opportunity to make the historical audit and online interaction capabilities of our company available to a large group of extremely high-caliber independent financial advisors and their clients.”

The appointment of Reinhart and Edesess to FinancialPlanAuditors.com’s board follows last week’s announcement that David B. Loeper and Robert P. Wilson, who were previously with Wheat First Union, (a division of First Union Corporation), had joined the firm. Loeper will serve as chairman, and Wilson, as executive vice president and chief financial officer.

Based in Richmond, Virginia, FinancialPlanAuditors.com is a privately held company formed to develop and market online tools for financial advisors. The company’s tag line, “Where Investors and Advisors Meet on the Net” was designed to identify the unique niche the company fills for full service financial and investment planning firms who wish to tap into the strong trend among investors to move their financial relationships online.


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